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前瞻趋势洞察，品牌市场动态
On December 18, 2021, Gooxi 2022 Strategic Goal Seminar in the theme of "Innovate And Forge Ahead" was successfully held in Shenzhen! More than 30 people, including Zhao Shiliang, President and CEO of Gooxi, other leaders from branches, attended the meeting.
[In 2021] the digital economy has become a new driving force for nation, and the development of the domestic server industry has entered a white-hot stage. Gooxi gives full play to its rich experience accumulated in the server industry, enters emerging markets, uses the revolution of domestic information & innovation industry, and proactively constructs cutting edges.
This year, Gooxi staff made great strides on the road of transformation, transforming from single business to diversified business, from ODM oriented to whole machine brand oriented, "Channel Partner Conference" sent a signal of change, and "Strategic Goal Seminar" pointed out the direction of developing.
This year, Gooxi adjusted the organizational structure inward, organized the training of and strengthened the leadership of middle and senior leaders, improved the CRM system, and made great strides in self-innovation.
At the seminar, each division reported the work achievements of the whole year in 2021, analyzed and shared the market, products and management issues, anddefined and refined Gooxi's transformation and development strategy in 2022 -- sales role transformation: from integrators to industry customers; product type transformation: from chassis products and chassis systems to complete machine sales; strategic transformation: the strategic goal of transforming ODM manufacturers into server brands.
President Zhao reviewed the achievements of Gooxi strategy in 2021, and guided the business objectives and direction in 2022. In the overall plan of Gooxi in the future, he pointed out that the sales department should further collect customers' demand for products, and the support department should cooperate with the sales in quality and service. Increase investment in the industry market, adhere to the win-win cooperation, and improve the market share of Gooxi products. In talent training, sales channels, technology R&D and delivery system based on the company's overall business development strategy, he encouraged to strive to achieve the strategic objectives in the next three years.
Open up channels
Increase market share
During the meeting, the heads of the sales from each division comprehensively summarized the highlights and deficiencies of the sales business in respective regions in 2021, and carried out full communication around their own development plans in 2022.
This year, Gooxi seized new opportunities and opened up a new incremental market. Continue to break through the financial industry and deeply cultivate the traditional market. Vigorously expanding the scale of the industry market, Gooxi staff opened up and developed overseas markets. According to the different customers, we haveadopted substantive marketing activities to realize the rapid growth. Via a series of new favorable policies, it has injected vitality into the market and established an interconnected information channel between customers and Gooxi. In 2022, Gooxi will cover multiple industries, further stimulate the sales of Gooxi-servers.
Strengthen innovation and collaborative operation
Build core technical abilities
Each product manager summarized the overall development of 2021's products, put forward the work objectives and achievement expectations for 2022 in combination with the performance tasks released by the company for next year, and expected to achieve multi-faceted, multi-level and multi-dimensional in-depth linkage and cooperation with the business heads of each division, so as to better serve customers.
In 2021, Gooxi proactively laid out the market, released various high-performance servers, enriched product line and gradually moved towards high-quality products. In 2022, Gooxi will further consolidate its product competitiveness, assist channels to better explore the market, mobilize advantageous resources to penetrate and innovate in various industries, create integrated solutions for military industry, operators, finance, government and enterprises, education and other fields, and provide customers with one-stop product services.
Optimize management and adjust operation
Improve overall profitability
At the seminar, directors of human resources, finance and supply chain respectively reported the work summary in 2021 and the work plan in 2022, put forward the reference and shortcomings in the work, and share the experience.
In order to match the scale of the company's rapid development and growth, Gooxi comprehensively adjusted the company's organizational structure in 2021. Gooxi organized professional MTP training to improve the management skills and quality of managers and help consolidate the internal organizational foundation of the enterprise. For maintaining the client relationship, establish a customer-centered service system and upgrade the CRM system, ensure the stability of the supply chain, a fully automatic digital monitoring product production line has been established and improved. In 2022, Gooxi will achieve rapid business growth under the risk control of compliance, legal affairs, finance and taxation by continuously improving the operation and management efficiency of the whole process of R&D, production, sales and service. At the same time, we will continue to build talent competitiveness and reserve sufficient talents to meet the requirements of rapid business growth for talent demand and allocation.
The seminar was successfully held, which not only built a full communication and collision platform for the accelerated transformation and development of the company and the cooperation between departments, but also pointed out the development direction and clarified the work ideas for next year's work. Facing the coming 2022, Gooxi will make more high-quality products, more professional and reassuring services and more steady planning: from decentralized chassis to complete machine sales, from traditional customization manufacturers to server brand manufacturers, and from single hardware sales to providing value-added services and customer solutions. The company's revenue is growing rapidly, balance the income scale and profit scale to achieve high-quality and high-speed development.
As entering the 14th 5-year plan and an upsurge of digital infrastructure, Gooxi will work together with partners to proactively grasp the opportunities of the era of digital change, drive the trend, bring greater business value to customers and provide the best quality products and services for the information society!
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